Zoyo Education
Home – Project Detail
Client:
Education Growth
Date:
January, 2023
Service:
Website
Education Growth – Zoyo Education
Zoyo Education is an innovative student counselling and admission guidance platform. The client wanted a website that not only represented their credibility but also made it easier for students to explore courses, connect with counsellors, and submit enquiries seamlessly. Our goal was to design a modern, conversion-focused website with SEO-friendly architecture to build visibility from day one.
Challenge:
The client faced two key challenges — (1) Lack of a strong online presence in a highly competitive education consulting market, and (2) No structured enquiry funnel for tracking student leads effectively.
Solutions:
Higher visibility in regional + international admission-related searches
Strategy & Audit
- Conducted competitor benchmarking of top student counselling websites.
- Mapped out student journeys to ensure smoother navigation and enquiry flow.
- Performed keyword research to optimize course- and admission-related pages.
Visual & Brand Refresh
- Designed a clean, professional, and student-friendly interface.
- Built a color palette and typography aligned with trust and credibility.
- Added consistency through reusable design components.
Website Redesign & Development
- Built a responsive WordPress website optimized for speed and SEO.
- Integrated student enquiry forms and smart lead-capture system.
- Structured course categories for quick navigation and easy access.
- Ensured mobile-first design for student audiences using smartphones.
Content Optimization
- Developed SEO-friendly course descriptions and landing pages.
- Created high-conversion headlines and CTAs for enquiries.
- Optimized metadata and on-page SEO for better Google visibility.
Results in 90 Days
+
0
%
Organic traffic growth
0
X
Increase in student enquiries through website forms
-
0
%
Bounce rate